An old-fashioned flyer can still get the job done
- for less money
The flyer is a traditional format for a direct mail piece. An 8 1/2 X 11 sheet is either tri-folded or folded in half and is usually printed on both sides. It's used for offers that have extensive copy or when a "newsletter" or "institutional" look is more desirable. While the piece does have to be unfolded by the recipient it does offer an impressive "full page" view that can hold their attention. A great alternative to expensive, full color product sheets.
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